Ultimate wedding planning app - your personal wedding planner in the palm of your hand.
Overview
Weddie is an app for stress-free wedding planning. Easily create and manage your wedding plan, from venues and vendors to guest list.
Challenge
Modern couples often struggle to plan a wedding amidst their busy schedules, facing the overwhelming coordination of venues, vendors, budgets, and guest lists. Additionally, the high costs of hiring a professional wedding planner can be a financial burden, making the process even more challenging for those seeking a cost-effective solution.
Goal
Weddie provides a user-friendly and cost-effective alternative, empowering couples to navigate wedding planning with confidence and ease.
Is it worth doing?
It's worth doing when it can bring financial value to the business. There are something we can notice:
Are you the first one to do this?
If not, what is the current state of the market? Is it profitable or not, and what is its contribution?
If so, what are the risks and opportunities?
I started to search for “wedding planning app” and I saw that there are a lot of businesses that have built it such as: The knot, Joy, Zola, Wedding Wire. Therefore, it’s a proven market in Western countries but there’s still something limited in Vietnam. I also found out that more and more young people prefer a simple wedding. They prefer making it small and meaningful to having a big one. and not all people hire a wedding planner because they want to save money. They make a plan themselves with simple tools and find vendors on social media. → So if we build something that helps them to plan and connect to vendors in one place, then it’s still worth trying.
01
Discover value
Main Job
Main job
Self planning for a wedding
Job performers
Couples, brides or grooms to be
Try to make an assumption about the sequence of steps that a person goes through when job performers carry out a task. This will guide the conversation with the person you're about to interview.
Interview
The interviews were conducted to collect more insights for the job progress
Job Map
In the job map, we listed out step by step what users will try to do to accomplish the main job. Each step is called a job step
02
Define value
Competitive Analysis
We based on the desire outcomes to compare features of other apps and services.
Value Proposition
03
Design value
Job Stories
When I [job step + contextual clarifier], I want [micro job] so that I can [outcome]
04
Deliver value
Customer Journey Mapping
Customer Journey shows the steps needed to search for and obtain a solution. CJM includes information about the touchpoints between a customer and a company. You will see how buyers access different channels to complete the task.
Sitemap
05
Design
Home page
Customer Journey shows the steps needed to search for and obtain a solution. CJM includes information about the touchpoints between a customer and a company. You will see how buyers access different channels to complete the task.
Wedding venues
To-do list
Guest list
Website builder
Lesson Learned
Through this case study, I have learned to identify the main job and then generating job stories. This approach enables me to understand the specific needs and motivations of your users at a deeper level. I can effectively tailor the product to meet the varied requirements of your users, ultimately enhancing the overall user experience.