Hi! I’m Anh,
Product designer focused on insight and problem-solving at scale
I’ve worked on Crypto Exchange and SAAS platforms, using data to understand user behavior, uncover real problems, and design products that scale with clarity.
Currently in Vietnam 🇻🇳 Open to global opportunities
Selected case studies
Designing Trust in Crypto Withdrawal (On-chain)
Funnel Analysis
Product Thinking
Metrics
Fintech
Crypto
Problem
Users dropped off across the flow and often contacted support during processing
Expected impact
Reduce uncertainty and help users complete withdrawals with confidence.
My role
Led end-to-end design, from research synthesis to interaction design
Timeline
Feb - Mar 2026
Read case study
Redesigning Crypto Wallet to Improve Asset Engagement
Increase wallet engagement and reduce friction between portfolio monitoring and trading actions.
Product Thinking
Metrics
Fintech
Crypto
Timeline:
Jan - Feb 2026
Designing a Dispute Workflow for Sidekick CRM
Enabling frontline agents to create and track dispute cases directly inside Sidekick.
CRM
System Thinking
Workflow Design
Timeline:
Nov 2019 - Dec 2020
About me
I'm a product designer who enjoys thinking about strategy and growth. I’m interested in how metrics and user behavior can inform product decisions. When I'm offline, you'll probably find me playing tennis 🎾 🎾 🎾
Product Designer
@
Bitazza
Remote
2024 - Present
Senior UX/UI Designer
@
SPCE
Hybrid
2023 - 2024
Senior UX/UI Designer
@
Aperia
Onsite
2018 - 2022
Want the full picture?
Download my CV
For over two years, I had the distinct pleasure of working with Anh. She is sharp, precise, hardworking, and never satisfied with the status quo or her own work. This constant drive to improve, combined with her strong technical expertise, makes her a formidable force in any UX/UI-related endeavor.
Alex Becker
Design Lead @ Bitazza
Currently
I’ve been exploring AI workflows, playing with motion, and learning more about growth...
Claude AI
Figma Motion
Marketplace
Monetization
My Go-To Resources ⭐
Notes
I use this space to think through product problems, document patterns I notice, and break down ideas from books, articles, research, and hands-on exercises.
Design login flows: How much security is enough?
A closer look at login design decisions, from MFA to risk-based authentication.
Security
Without segmentation, funnel data can be misleading
A practical breakdown of how segmentation analysis reveals hidden behavioral patterns .
Product Analytics
Interface gallery
A collection of interfaces from other projects I’ve worked on, bringing together different screens across products.
Explore full gallery
Let's work together
Feel free to reach out. I’d love to hear what you’re working on.
Work
About me
Notes
Gallery
Contact
Hi! I’m Anh,
Product designer focused on insight and problem-solving at scale
I’ve worked on Crypto Exchange and SAAS platforms,
using data to understand user behavior, uncover real problems,
and design products that scale with clarity.
Currently in Vietnam 🇻🇳 •︎ Open to global opportunities
Selected case studies
Designing Trust in Crypto Withdrawal (On-chain)
Funnel Analysis
Product Thinking
Metrics
Fintech
Crypto
Problem
Users dropped off across the flow and often contacted support during processing
Expected impact
Reduce uncertainty and help users complete withdrawals with confidence.
My role
Led end-to-end design, from research synthesis to interaction design
Timeline
Feb - Mar 2026
Read case study
Redesigning Crypto Wallet to Improve Asset Engagement
Increase wallet engagement and reduce friction between portfolio monitoring and trading actions.
Product Thinking
Metrics
Fintech
Crypto
Timeline:
Jan - Feb 2026
Designing a Dispute Workflow for Sidekick CRM
Enabling frontline agents to create and track dispute cases directly inside Sidekick.
CRM
System Thinking
Workflow Design
Timeline:
Nov 2019 - Dec 2020
About me
I'm a product designer who enjoys thinking about strategy and growth. I’m interested in how metrics and user behavior can inform product decisions. When I'm offline, you'll probably find me playing tennis 🎾 🎾 🎾
Product Designer
@
Bitazza
Senior UX/UI Designer
@
SPCE
Senior UX/UI Designer
@
Aperia
Remote
Hybrid
Onsite
2024 - Present
2023 - 2024
2018 - 2022
Want the full picture?
Download my CV
Currently
I’ve been exploring AI workflows, playing with motion, and learning more about growth...
Claude AI
Figma Motion
Marketplace
Monetization
My Go-To Resources ⭐
Elena's Growth Scoop
Built For Mars
Lenny's Newsletter
Growth Design
For over two years, I had the distinct pleasure of working with Anh. She is sharp, precise, hardworking, and never satisfied with the status quo or her own work. This constant drive to improve, combined with her strong technical expertise, makes her a formidable force in any UX/UI-related endeavor.
Alex Becker
Design Lead @ Bitazza
If you'd like to talk about design or digital products.
Connect
Notes
I use this space to think through product problems, document patterns I notice, and break down ideas from books, articles, research, and hands-on exercises.
Design login flows: How much security is enough?
A closer look at login design decisions, from MFA to risk-based authentication.
Security
Without segmentation, funnel data can be misleading
A practical breakdown of how segmentation analysis reveals hidden behavioral patterns .
Product Analytics
Interface gallery
A collection of interfaces from other projects I’ve worked on, bringing together different screens across products.
Explore full gallery
Let's work together
Feel free to reach out. I’d love to hear what you’re working on.
Work
About me
Notes
Gallery
Contact
Hi! I’m Anh,
Product designer focused on insight and problem-solving at scale
I’ve worked on Crypto Exchange and SAAS platforms,
using data to understand user behavior, uncover real problems,
and design products that scale with clarity.
Currently in Vietnam 🇻🇳 •︎ Open to global opportunities
Selected case studies
Designing Trust in Crypto Withdrawal (On-chain)
Funnel Analysis
Product Thinking
Metrics
Fintech
Crypto
Problem
Users dropped off across the flow and often contacted support during processing
Expected impact
Reduce uncertainty and help users complete withdrawals with confidence.
My role
Led end-to-end design, from research synthesis to interaction design
Timeline
Feb - Mar 2026
Read case study
Redesigning Crypto Wallet to Improve Asset Engagement
Increase wallet engagement and reduce friction between portfolio monitoring and trading actions.
Product Thinking
Metrics
Fintech
Crypto
Timeline:
Jan - Feb 2026
Designing a Dispute Workflow for Sidekick CRM
Enabling frontline agents to create and track dispute cases directly inside Sidekick.
CRM
System Thinking
Workflow Design
Timeline:
Nov 2019 - Dec 2020
About me
I'm a product designer who enjoys thinking about strategy and growth. I’m interested in how metrics and user behavior can inform product decisions. When I'm offline, you'll probably find me playing tennis 🎾 🎾 🎾
Product Designer
@
Bitazza
Senior UX/UI Designer
@
SPCE
Senior UX/UI Designer
@
Aperia
Remote
Hybrid
Onsite
2024 - Present
2023 - 2024
2018 - 2022
Currently
I’ve been exploring AI workflows, playing with motion, and learning more about growth...
My Go-To Resources ⭐
Elena's Growth Scoop
Built For Mars
Lenny's Newsletter
Growth Design
For over two years, I had the distinct pleasure of working with Anh. She is sharp, precise, hardworking, and never satisfied with the status quo or her own work. This constant drive to improve, combined with her strong technical expertise, makes her a formidable force in any UX/UI-related endeavor.
Alex Becker
Design Lead @ Bitazza
If you'd like to talk about design or digital products.
Connect
Notes
I use this space to think through product problems, document patterns I notice, and break down ideas from books, articles, research, and hands-on exercises.
Last updated on
January 29, 2026
Without segmentation, funnel data can be misleading
A practical breakdown of how segmentation analysis reveals hidden behavioral patterns .
Product Analytics
Design login flows: How much security is enough?
A closer look at login design decisions, from MFA to risk-based authentication.
Security
Interface gallery
A collection of interfaces from other projects I’ve worked on, bringing together different screens across products.
Explore full gallery
Let's work together
Feel free to reach out. I’d love to hear what you’re working on.